Provide a relevant example s of an interaction between leaders and internal stakeholder s. Make an accurate assessment about the degree of alignment using compelling rationale and credible supporting information. Provide a relevant example s of an interaction between internal stakeholder s.
Chapter 3 Evaluating the External Environment Learning Objectives After reading this chapter, you should be able to understand and articulate answers to the following questions: What is the general environment and why is it important to organizations?
What are strategic groups and how are they useful to evaluating the environment? Subway Is on a Roll As shown in the highlighted countries, Subway is well on its way to building a worldwide sandwich empire. Image courtesy of Nomi, http: In China, for example, Subway had fewer than two hundred stores.
In contrast, China hosts more than 3, Kentucky Fried Chicken stores. Overall, Subway was on a roll, and this success seemed likely to continue. This emphasis took hold in the late s when the American public became captivated by college student Jared Fogle.
As a freshman at Indiana University Comcast general environmentthe pound Fogle decided to try to lose weight by walking regularly and eating a diet consisting of Subway subs.
Amazingly, Fogle dropped pounds by February of Subway executives knew that a great story had fallen into their laps. InFogle met with President Bush about nutrition and testified before the US Congress about the need for healthier snack options in schools. Today, Fogle is the face of Subway and one of the few celebrities that are instantly recognizable based on his first name alone.
Because American diets contain too much salt, which can cause high blood pressure, salt levels in restaurant food are attracting increased scrutiny. Subway responded to this issue in April when its outlets in the United States reduced the amount of salt in all its sandwiches by at least 15 percent without any alteration in taste.
The Fresh Fit line of sandwiches received a more dramatic 28 percent reduction in salt. Although the new sandwich recipes cost slightly more than the old ones, Subway plans to absorb these costs rather than raising their prices.
Subway lowers salt in its sandwiches. Understand how an organization and its environment affect each other. Learn the difference between the general environment and the industry. What Is the Environment? For any organization, the environment The set of external conditions and forces that have the potential to influence the organization.
It is useful to break the concept of the environment down into two components. The general environment or macroenvironment Overall trends and events in society such as social trends, technological trends, demographics, and economic conditions.
The industry or competitive environment Multiple organizations that collectively compete with one another by providing similar goods, services, or both. Every action that an organization takes, such as raising its prices or launching an advertising campaign, creates some degree of changes in the world around it.
Most organizations are limited to influencing their industry. A few organizations wield such power and influence that they can shape some elements of the general environment.Comcast’s Employee Resource Groups (ERGs) are dedicated to growing and developing the careers of our employees, contributing to community service, and building an inclusive and collaborative workplace.
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Full-time employees are eligible for a number of benefits, and special perks, including. The external general environment looks favorable for AT&T Comcast. There is great potential for growth because there are millions of dial-up internet subscribers who.
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The external general environment looks favorable for AT&T Comcast. There is great potential for growth because there are millions of dial-up internet subscribers who.