First-class strategic thinking, networking and interpersonal skills allow him to create high performing teams and drive necessary change. Is result driven whilst constantly focusing on customer requirements.
Part 2 P4 some positive and negative impacts of the macro environment on the business operations. Macro environment includes those external factors which are uncontrollable and also affects decision makin g, performance and strategies of the organisation.
These external factors include economic, legal, cultural and social factors, technological changes and natural forces. Change in consumers taste and preferences, change in interest rates, change in government policies are the example of macro environmental factors.
In the external environment new risk factors are arises regularly and they Organisational structure ikea to identify for the managers of the business.
Macro environment factors include: Political and legal factors: Political and legal factors include change in the government activities and changes in the legal policies and regulations.
Political and legal factors affect marketing decisions of the company. For example government provide subsidy or low rate of taxation of retailer business then it impact positively on the marketing decisions of the organisation.
Political forces include possibility of election and the possible outcomes whether environment will peaceful or there will be chances of political transition. Economic factors are broad in range it is the mixture of national and international environment. Organisation should take decision after considering the availability of these resources.
These factors include new technologies, skills and knowledge required for production of goods or services. Social and cultural forces: If business produces goods as per customer taste and preferences than it affects organisation positively. Big and major changes in the macro environment factors are usually outside the control of business so it is necessary that management of the company should be able to analyse the effect of these factors so they could make good decisions.
P5 Conduct internal and external analysis of specific organisations in order to identify strength and weakness.
External environment factors and internal environment factors affects thebusiness organisation. Before making any business decision internal and external analysis should be conducted because environment in which business operates is an important part of planning.
With the help of internal and external analysis organisation can identify their strength and weaknesses and plan their activities accordingly.
Under internal analysis company ensures that it has proper amount of resources for carrying the working activities and processes.
Resources include financial resources, physical resources like plant and machinery, human resources, intangible assets resources and cultural resources.
With the analysis of resource availability organisational capability can easily identified.
External analysis is a process of analysing the environment in which organisation operate. External analysis use to identify current market trends and events that affect the strategic decisions of the organisation Schirone, D. External analysis can be done through SWOT method.
Analysis of economic factors whether there is any change in interest rate, inflation rate and inflation rate.
Analysis of technological factors shows changes required in the existing technology by updating them or replacing them with new one.Henry Brunekreef is a Senior Manager with nearly 20 years of industry and consultancy expertise in leading organisations to operations excellence, with extensive domestic and international experience in all aspects of Supply Chain, Customer Service, Logistics and Project / Change Management.
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